Welcome to The Jelly Store, your number one source for all things unique and beautiful. We’re dedicated to giving you the very best of Jelly Shoes, with a focus on comfort, customer service and uniqueness.

Founded in 2017 by Nneka Baruwa, The Jelly Store has come a long way from its beginnings in Magodo, Lagos, NG.

When The Jelly Store first started out, her passion for helping other women Slay in comfortable, eco-friendly yet affordable shoes drove her to do intense research and gave her the impetus to turn hard work and inspiration into a booming online store.
We now serve customers all over Nigeria and neighbor countries, and are thrilled to be a part of the peculiar wing of the fashion industry.

We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don’t hesitate to contact us.

Nneka Baruwa
Product Developer